Ujjwal Dhoot is obsessed with influencing the optimal customer journey and building engaging customer platforms. Having successfully grown eCommerce companies' many-fold & managed $10's of millions in marketing budgets, he strives to keep building fast-growing marketing and product driven organizations. From when a customer first experiences a brand to re-engaging lapsed customers, he loves to emphasize behavioral change to increase customer lifetime value. He has diverse experience in aspects of direct & digital marketing, retail, eCommerce, business development & analytics. He is currently Chief Marketing Officer at DXL Group, the largest retailer of men's apparel in Big + Tall sizes XL and up. Ujjwal manages all aspects of DXL's brand positioning, performance marketing, creative strategy and all elements of lifecycle marketing across the DXL.com business, DXL's mobile app and across its more than 320 stores. He was previously CMO/CPO at Health E-Commerce (FSAStore), a hyper growth eCommerce company that was acquired by Beecken Petty O'Keefe & Company. Prior to FSAStore, he was VP Marketing & eCommerce at Charming Charlie, an Omni-channel retailer with over 350 stores. Here he oversaw the overall marketing and eCommerce strategy including Digital, CRM, Customer Insight, eCommerce and PR functions. Ujjwal has also been VP of Marketing at 20x200, an online retailer for limited edition art, where he oversaw all aspects of marketing. While he was VP of Marketing at PetCareRx.com, a fast-growing omni-channel retailer for pet medications, he managed the entire direct and digital marketing portfolio, along with business development and customer insight functions. He also successfully led the A/B and multivariate testing program to double eCommerce conversion to over 10%