Magnus Eliasson is an experienced sales and business development professional leveraging 20+ years of sales success, selling complex enterprise marketing software and services solutions to Fortune 1000 brands. As a Mentor at XRC Labs, Magnus works with start-ups to deliver results given his expertise in enterprise SaaS sales and strategies in B2B Business Development. Through a consultative oriented selling approach, Magnus has closed multi-year, multi-million dollar deals with brands including: Marvel/Disney, P&G COVERGIRL, Steve Madden, Charlotte Tilbury, Gatorade, Frito-Lay, COTY/philosophy, 1-800-Flowers, and Ralph Lauren, among others. A natural player and coach, Magnus has built and managed teams, overseen sales operations, pipeline strategy, KPI-setting and outbound processes. Born and raised in Stockholm, Sweden, Magnus spent seven years with retail giant ICA in Sweden, in such diverse capacities as CRM/Loyalty Manager and Manager of Business Development & Corporate Strategy. In 1998, he moved to the U.S. to join RMS, a CRM Software Company, as Director of Sales, South America. Magnus holds an MBA and an MSc from The Stockholm School of Economics.