Lori Tauber Marcus is a Direct-to-Consumer Workstream Chair at HBS Kraft Precision Medicine Accelerator. Lori has brand and consumer marketing expertise and a background is CPG marketing at PepsiCo. She has served as the chief marketing officer for direct-to-consumer companies in multiple sectors: retail (The Children's Place), technology/appliances (Keurig Green Mountain) and fitness/recurring revenue (Peloton).