Denise DeBaun is the President of DeBaun Development, Inc. where she specializes in branding and product development for start-ups, applying her 20+ years of industry experience and knowledge. From leading an internal ad agency for Calvin Klein to pioneering retail concepts and distribution trends for Limited Brands (Victoria's Secret, Bath & Body Works, Henri Baudel, and Abercrombie Fitch), Denise also serves as a Mentor at XRC Labs, specializing especially in brand, product and intellectual property development. While her primary area of expertise consists of CPG (Personal Care) such as beauty, cosmetics, fragrances, supplement, and wellness, she has a past of leading key business strategies in Spirituality, Metaphysics, Health, Extracts, Nutraceuticals, Consumer Products, Luxury Goods, Food and Beverage, Natural Products, Sustainability, Invention, Patents, Branding, Business Development, Strategic Development, Product Development and Licensing.