Akta Mehta is a start-up advisor and growth strategy leader Google. She is currently leading growth strategy for Google Workspace - a subscription product including apps like Gmail, Meet, Docs, Sheets, Slides, etc. Her expertise is on the D2C, e-commerce direct business side - focused on customer acquisition and lifecycle strategies to acquire, onboard, nuture, retain, and create loyal paying users to drive revenue. She has deep understanding of business metrics for evaluating, running, and operating an efficient business. Akta's previous experience includes working in consumer subscription at Microsoft and getting her MBA at Michigan Ross School of Business. Her early career was spent at Starcom, a top tier media planning and buying agency.

Akta thrives in scrappy, lean, and "figure it out" environments. She's launched new products with extremely lean teams and limited resourcing and through that realized her entrepreneurial side and started working with start-ups to share best practices, learnings, and help with their growth strategy.

Unique experiences: She also participated in a highly coveted design thinking program in Italy working on a luxury goods fashion brand, consulted at Facebook working on internet connectivity solutions, worked on big CPG/retail brands at Starcom, and has in depth knowledge of the MarTech space built throughout her career.